This post is part product comparison, part about rebates and how to shop. KitchenAid and Bosch have aggressive rebates ending on July 7. The amounts are staggering as national and local rebates apply. Bosch currently has $1,180 in rebates whereas KitchenAid has $990.
If you are reading this post after July 7th, best advice is to wait until the next rebate period.
So let's talk about the brands:
Bosch: Bosch is a huge conglomerate of which appliances are a small part. They have invested a ton of money in their popular dishwasher to the detriment of being extremely limited in other product categories. Nevertheless, Bosch still has great brand recognition based on their quiet dishwasher and their European styling.
KitchenAid: Interestingly enough, KitchenAid was the residential dishwasher brand of the commercial Hobart before being acquired by Whirlpool in 1989. Whirlpool launched KitchenAid as a full line manufacturer shortly thereafter. Unfortunately, they commoditized the brand, so it was a Whirlpool with a KitchenAid label. Whirlpool has in the last 5 years years tried to regain the luster of KitchenAid by manufacturing some exclusive products, especially in cooking.
Bosch vs KitchenAid Packages
Bosch |
KitchenAid |
Both have heavy rebates (for now):
- Dishwasher: Although both are made in the USA, it's a classic European (quiet, water efficient, high heat, filter) vs American (more cycles, grinder instead of filter) argument. I like the Bosch in a close call. Download a Dishwasher Buying Guide for a more detailed explanation of dishwashers.
- Refrigerator: Clarity trumps persuasion. Bosch is larger at 26 cubic foot vs KitchenAid at 25 cubic foot. Bosch by one cubic foot (not much).
- Range: Close call again, KitchenAid has 5 burners, yet the Bosch has a warming drawer. It really depends. I like the storage drawer better, because food can be kept warm for up to 3 hours and leftovers can be reheated without dehydration. Then again, I don't cook more than 1 or 2 items. Bosch again with an asterisk based on your preference (does anyone ever use all 5 burners at once?).
- Microwave: Tie...both are decent.
- Styling: Bosch has a cleaner, European look.
- Price: KitchenAid is $3,299 or $1,000 cheaper, but Bosch is an overall better package
For more helpful appliance info, read a Yale Buyers Guide...Try one of these: