Induction, or magnetic heat technology, is becoming a more popular option for a lot of home owners. For the longest time, gas was always the preferred method for cooking, because of its more precise temperature management, compared to traditional electric. Induction is more energy efficient at 90% than gas at 60% or electric at 55%. It is also safer with less residual heat, because the magnets of the burners heat the metal in the pan. The pan is actually cooking the food or the inverse of how gas and electric actually work.
Induction is also the most child safe. The unit can not be activated without sensing metal. Over the last few years, expecially in cooktops, induction has really dominated the high end electric market. With Maytag and other lower priced ranges becoming available, induction is poised for a similar action in the more popular range market.
Electrolux and Maytag are giant companies with very different marketing/sales approaches to induction for many reasons. It is an interesting comparison.
Electrolux
Electrolux is a Swedish Company. They are one of the largest appliance companies in the world, owning about 30% of the market share, worldwide. They are also one of the oldest companies to produce induction appliances for both commercial and residential use. In fact, they are one of three major companies that supply the generators that power induction surfaces to other brands within the industry. Electrolux’s premium range pulls out all of the stops. It will offer a lot of unique features, for the true cook at home.
Maytag
Maytag is an American Company, owned by Whirlpool Cooperation. Whirlpool is very late to just about any new appliance trend. They are, however, excellent at factory level efficiency and produce appliances inexpensively. Their advent into the induction segment will signal a downward shift in pricing.
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Electrolux EW30IF60IS - $2699
- Sleek Back Lit Touch Control Panel behind an Acrylic Surface.
- 3 Adjustable Oven Racks; including 1 ball-bearing.
- Cobalt Blue Interior with staggered halogen lighting.
- Self-Cleaning
- True European Convection: offers additional heating element for warm circulated air, more even heating and faster cooking results.
- Temperature Probe
- Hidden Bake Element
- Proof Bread Option
- Dehydrate Option
- Defrost Feature
- Slow Cook Option: Turn your oven into a crock pot!
- Perfect Turkey Mode
- Keep Warm Feature
- Multi Stage Cook: Pre Set up to 3 Cooking options.
- Rapid Reheat Option: 10 minutes
- 5.7 Cubic Ft. Oven
- Double Oven: Storage drawer can be used, for storage, warming or set up to 450 to bake.
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Maytag MIR8890AS - $1669.99
- Sleek Touch Pad Control Panel
- 3 Adjustable Oven Racks
- Standard Convection
- Hidden Bake Element
- Rapid Reheat Option: 8 minutes
- 6.2 Cubic Ft. Oven: Currently the largest on the market
- Warming Drawer
- Panoramic Oven Window: Largest Oven Window currently on the market
- 1- 3700 watt Rapid Boil Burner: Boils water super fast. Most other brands are about 2500 watts on their power burner; fastest currently on the market.
- Exclusive Aqua Lift Technology: a coating on the interior that activates with water and heat during the self cleaning cycle, allowing for super easy clean up.
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Both ranges are very attractive. I think it is about price and realistically as an owner, what features you will use. The Maytag is really a great range for the price. It is convection and has the warmer down below. We are genuinely surprised at how competitive this range actually is for $1699 or $1,000 dollars less than a comparable range.
The Electrolux will be more expensive. However, for the true cook, the double oven feature, as well as some of its cooking modes like dehydrate and proofing really distinguish this range. The controls also are easy to understand and use.
So the decision is really based on what you value, price versus features and cooking modes.
Additional Resources
Read the Yale Induction Cooking Buying Guide with tips and wattages of every induction cooking product on the market.