I met Antonio Bertazzoni last week. His family owns SMEG. Huh? SMEG and Bertazzoni are competitors and cousins in the same Italian city. I shouldn't be confused. I split from my cousins, Yale Electric, 10 years ago (amicably, still love those guys).
Although my cousins and I compete only marginally in lighting, SMEG and Bertazzoni compete with very similar products. From a specification and aesthetic viewpoint, they are nearly identical...except in one area.
I chose to compare a 36 inch range. This size has been a nightmare for consumers caught between an awful looking product and the expense of a professional range.
SMEG C9GGXU vs Bertazzoni X366GGVX
Burner Power (BTU)
Oven Power (BTU)
How do you compare the exact same range? How about price...
SMEG C9GGXU ~ $2,599
Bertazzoni X36GGVX ~ $4,099
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My goal has always been simple: I want Yale to be the best retail experience anywhere. I have tried to create a compelling environment for customers and employees alike
A Note About Pricing