Samsung Buys Dacor, What This Means for You

Steve Sheinkopf  |  September 13, 2016  |  3 Min. Read

Yale PSA  |  Samsung  |  Dacor

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The giant company, Samsung, has purchased the high-end Dacor appliance company. Should you care about this new ownership as a possible purchaser? In the short term, you probably should not.

However, this merger has some real potential for both companies as well as anyone considering an appliance purchase in the near future.

We will look at Dacor’s past history and present products. Then we will look at Samsung's product portfolio to see why this makes sense.


Dacor started as a family-owned company 52 years ago. They were the first with a 30 inch convection wall oven back when I started in 1986. Their double convection ovens were a standard in the early 1990s along with some cool cooktops.

dacor kitchen

They dropped off due to some residual product issues and increased competition. Dacor never evolved past cooking. Dishwashers and refrigeration were outsourced, so they never had a coherent offering other than wall ovens and professional ranges.

Dacor Now

A few years ago, Dacor made a huge bet on technology well before anyone else. Their wall ovens and professional ranges are on the Android platform. Technology has been Dacor's strong suit.

dacor kitchen


In my opinion, Samsung could be one of the most interesting appliance companies I have ever seen. They are the first appliance manufacturer to execute aesthetics and design. Look at their commodity products. Even the laundry looks good.

samsung laundry

But do not forget that Samsung is also a technology company. Their Family Hub refrigerator is internet ready, and you can see inside the refrigerator from your phone with an app.

samsung family hub refrigerator

Why Does Samsung Really Want Dacor?

I saw Samsung about 12 years ago. They had Sub-Zero type built-in refrigerators and other high-end products, which they still have not be able to sell.

Ironically, Samsung has the products needed by Dacor. The new Dacor will be ultra premium and technology focused.

Will It Be Good For You?

Definitely. Currently, the premium segment is dominated by SubZero/Wolf, Thermador, Miele as well as Jenn-Air.

yale framingham pro ranges

They lack an aggressive, technology focused competitor. With Samsung in the mix, they will have to compete hard, which is good for everyone.

Additional Resources 

Typically, we write about how to's and comparison posts between brands like Wolf, Miele, Samsung, Viking, Jenn-Air, Thermador, Bosch and KitchenAid, five days a week. We add real reliability stats plus major problems when buying appliances. Over 4.5 million people read the Yale Blog in 2015.

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A few review sites have placed this at the bottom of their articles. So here is our take: Our mission is to find reliable products for you to buy. Other review sites may say this as well.

However, we don’t love every product. Quite frankly, it costs us way too much money in repair costs to support less reliable brands.

In fact, we sell fewer brands than most appliance stores. Here is why:

We feel it is our responsibility to repair your appliances after you buy them.

We now have 30 service technicians, each averaging 8-10 calls a day Monday through Friday, plus another 110 on Saturday. That's over 30,000 service calls logged in one year.

The labor rates of fixing an appliance do not come close to the true cost in any product’s warranty period.

That is why no major retailer has a service department. It costs too much labor, money and time.

Our Blog is a bit different than most others you will read. We cannot write glowing reviews of unreliable products.

Hopefully, the bloggers and organizations who write such glowing product reviews for every brand consider servicing these products first. Only then they will understand the consequences of their marketing.

Steve Sheinkopf

My goal has always been simple: I want Yale to be the best retail experience anywhere. I have tried to create a compelling environment for customers and employees alike.

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