Stores all have credit card programs. Points for cash, for travel, for different companies. Yale used to charge all the available expenses to a Citizens credit card and have recently converted to Bank of America. We had 375,000 points left in the account.
What does 375,000 dollars worth of charging buy? A $1,750 plane ticket. Maybe your points program is marginally better, but this doesnt seem like much. Yet it is used as an excuse to increase fees merchants pay to the credit card companies. These fees are now approaching 3% plus for a non-present transaction. That's a ton of money for not much benefit.
So we decided to reload our store card with some benefits in order for you not to use your credit card (although you are free to do so).
- Benefit 1: Free cooking classes for 1 year. Not just any cooking classes, but instruction designed to answer questions and help you use your new appliances better. First class starts March 14th.
- Benefit 2: 20% off accessories. Doesn't seem like much of a benefit, unless you have seen our new accessory area (see some pictures below, it's pretty awesome).
- Benefit 3: 10% off light bulbs, even LED bulbs.
- Benefit 4: 10% off the Yale Outlet. Outlet is normally 20-30% below our normal selling price for returns and display pieces.
- Benefit 5: Extended financing terms (up to a year on certain brands) and early access to all Yale sale events like the Private Sale in November and the Spring Tent Sale. In other words, you have the first look at the best deals.
New Global Views gallery featuring lamps, furniture and more
Global Views accessories and wall art gallery
We will continue to accept cards, but hopefully you might consider swapping points for more tangible and immediate benefits.
Look at the new Yale Resource Center with buyers guides, how to videos and recipes from the areas best chefs. Over 20,000 people have read a Yale Guide and 450,000 people have watched a Yale video.