I have a difficult time selling first generation products and/or manufacturers. Cutting edge can become bleeding edge especially with service issues. Computer bugs, for example, can be fixed over the web. Mechanical issues cannot.
It is without trepidation, however, we have decided to carry SMEG appliances. Then again, we have before. SMEG was the manufacturer for Bosch ovens and Gaggenau dishwashers among others. I like SMEG, because it is unique with styles and products not available from other brands.
Following are their top four products:
- SMEG CE6GPXU 24" Range: Smeg enjoys being the only 24 inch range, which is stylish and self-cleaning. For many apartments in Boston, the SMEG is a good alternative.
- SMEG SU45MCX Wall Oven: SMEG produced this oven for Bosch 10 years ago. The wall oven is short, which means it can be placed under any gas cooktop without breaking the toekick. They have a decent series of smaller ovens for retrofitting existing installations.
- SMEG 30" C30GGXU 5-Burner Gas Range: We tested this in our warehouse (read this post). It is well constructed, simmers well and has 5 burners whereas its competition does not.
- SMEG FAB28U Retro Refrigerator: We do not expect to sell many, but it is a fun piece with many different pastel colors available. Let's hope the 50s style returns.
SMEG will never appeal to most clients, but it does have decent, interesting niche products.
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