SMEG European Appliances

Steve Sheinkopf  |  November 15, 2011  |  3 Min. Read

New Products  |  SMEG

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I have a difficult time selling first generation products and/or manufacturers. Cutting edge can become bleeding edge especially with service issues. Computer bugs, for example, can be fixed over the web. Mechanical issues cannot.

It is without trepidation, however, we have decided to carry SMEG appliances. Then again, we have before. SMEG was the manufacturer for Bosch ovens and Gaggenau dishwashers among others. I like SMEG, because it is unique with styles and products not available from other brands.

Following are their top four products:

  • SMEG CE6GPXU 24" Range: Smeg enjoys being the only 24 inch range, which is stylish and self-cleaning. For many apartments in Boston, the SMEG is a good alternative.
    SMEG Gas Range CE6GPXU
  • SMEG SU45MCX Wall Oven: SMEG produced this oven for Bosch 10 years ago. The wall oven is short, which means it can be placed under any gas cooktop without breaking the toekick. They have a decent series of smaller ovens for retrofitting existing installations.
    SMEG Wall Oven SU45
  • SMEG 30" C30GGXU 5-Burner Gas Range: We tested this in our warehouse (read this post). It is well constructed, simmers well and has 5 burners whereas its competition does not.
    SMEG Gas Range C30GGXU
  • SMEG FAB28U Retro Refrigerator: We do not expect to sell many, but it is a fun piece with many different pastel colors available. Let's hope the 50s style returns.
    SMEG Refrigerator FAB28URR

SMEG will never appeal to most clients, but it does have decent, interesting niche products.

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A few review sites have placed this at the bottom of their articles. So here is our take: Our mission is to find reliable products for you to buy. Other review sites may say this as well.

However, we don’t love every product. Quite frankly, it costs us way too much money in repair costs to support less reliable brands.

In fact, we sell fewer brands than most appliance stores. Here is why:

We feel it is our responsibility to repair your appliances after you buy them.

We now have 30 service technicians, each averaging 8-10 calls a day Monday through Friday, plus another 110 on Saturday. That's over 30,000 service calls logged in one year.

The labor rates of fixing an appliance do not come close to the true cost in any product’s warranty period.

That is why no major retailer has a service department. It costs too much labor, money and time.

Our Blog is a bit different than most others you will read. We cannot write glowing reviews of unreliable products.

Hopefully, the bloggers and organizations who write such glowing product reviews for every brand consider servicing these products first. Only then they will understand the consequences of their marketing.

Steve Sheinkopf

My goal has always been simple: I want Yale to be the best retail experience anywhere. I have tried to create a compelling environment for customers and employees alike.

A Note About Pricing

Pricing on this blog is for reference only and may include time sensitive rebates. We make every attempt to provide accurate pricing at time of publishing. Please call the stores for most accurate price.

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