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Dunkin Donuts, Starbucks and Turbochef

Steve Sheinkopf  |  July 24, 2008  |  3 Min. Read

Microwaves  |  Cooking  |  Turbochef

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I am a total vegetarian wannabe. My grazing diet is salad, fruit and repeat. To be truthful, I do not like meat, especially burgers and steak.

Ocassionally, I will eat fish or chicken. Recently, I have fallen in love with a breakfeast sandwich at Starbucks of all places. It consists of eggwhites, light cheesse and turkey bacon on a whole wheat english muffin. I was wondering how they are able to serve it so quickly....

Then we look at Dunkin Donuts advertising pizza and flatbread sandwiches, and you wonder how they are able to compose the said items.

The answer is unlikely. They employ Turbochef technology or impingement convection with low power microwave. Its unlikely, because until 18 months ago the product had reliability issues....But it seems fixed, unless, of course they are logging thousands of service calls a day.

Actually a pretty interesting piece with great technology, interface and of course incredible speed.


A few review sites have placed this at the bottom of their articles. So here is our take: Our mission is to find reliable products for you to buy. Other review sites may say this as well.

However, we don’t love every product. Quite frankly, it costs us way too much money in repair costs to support less reliable brands.

In fact, we sell fewer brands than most appliance stores. Here is why:

We feel it is our responsibility to repair your appliances after you buy them.

We now have 30 service technicians, each averaging 8-10 calls a day Monday through Friday, plus another 110 on Saturday. That's over 30,000 service calls logged in one year.

The labor rates of fixing an appliance do not come close to the true cost in any product’s warranty period.

That is why no major retailer has a service department. It costs too much labor, money and time.

Our Blog is a bit different than most others you will read. We cannot write glowing reviews of unreliable products.

Hopefully, the bloggers and organizations who write such glowing product reviews for every brand consider servicing these products first. Only then they will understand the consequences of their marketing.

Steve Sheinkopf

My goal has always been simple: I want Yale to be the best retail experience anywhere. I have tried to create a compelling environment for customers and employees alike.

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