I have to teach a class at BU this evening about disruptive consumer goods, and how we merchandise and market new technologies to the public. I know these kids are watching this blog as part of the assignment, so I will not tip my hand (hopefully I can keep up.)
Disruptive technology is really anything that changes the status quo. It could be partial like Red Bull energy drink or it could become the status quo like an Ipod.
Tonights discussion is a curveball for these MBAs to be. It is about the disruptive product which blew up the once proud Maytag Corp. Anyone have an idea?
We are on the cusp of some very interesting products, which could be the status quo in the future. Here is my view on some potential disruptors in our industry.
Still on expensive side, but LED has massive potential, because it does not generate any heat, has a 20 year lamp life and at present is about 7 times more efficient. One day soon a 1 watt LED will be equivalent to a 100 watt incandescent.
Induction has already claimed nearly all the upscale electric cooktop market. In 5- 10 years, induction should be the cooking standard.
TurboChef and Advantium are the only examples in a market ripe for disruption, but presently there are no products with mass appeal and none on the horizon.
BU grad students....See you tonight.
I am a total vegetarian wannabe. My grazing diet is salad, fruit and repeat. To be truthful, I do not like meat, especially burgers and steak.